Three decades championing Leicester & Leicestershire.

Leicestershire Promotions was founded in 1993 with a single, enduring purpose: to put Leicester and Leicestershire on the map — and to help every visitor, and every resident, find the best of it. Three decades later, that purpose hasn't changed. We're one of the UK's longest-established Destination Management Organisations (also known as a tourist board) — independent, not-for-profit, and focused on the visitor economy and the people who live and work here.

GoLeicestershire is our online front door. It's where we bring together everything we know about Leicestershire tourism and Leicester tourism: the castles, the market towns, the National Forest, the city centre with its Roman walls and award-winning food scene, the country pubs, the family farms, the gardens, and the festivals that fill the calendar from spring through Christmas. It's a Leicester visitor guide and a Leicestershire visitor guide rolled into one — built by people who actually go to these places themselves.

Local expertise, written by locals

Our team lives in Leicestershire. We do the school runs here, eat in the restaurants on this site, take our families to the attractions we recommend, and spend our weekends following the same half-day loops and itineraries we publish. When you read about family days out in Leicestershire or things to do in Leicester on this site, you're reading first-hand knowledge — not a re-tread of a press release. We update our listings constantly, cross-check opening times with venues, and only feature places we'd send a friend.

Why this matters to you

When you're planning a day out, choosing where to take the kids, or working out places to visit in Leicestershire for the weekend, you deserve accurate, up-to-date, locally-curated information. That's what we're here for — whether you're looking for events in Leicester and Leicestershire, the best Leicester attractions, or simply trustworthy tourist information for Leicestershire.